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How can you boost your online sales through an e-commerce website?

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Why Ecommerce is so important?

Ecommerce Websites have completely transformed the businesses on how they sell and market products. This has also transformed the demands of the customers for the products and services. Online retail businesses are built on strong ecommerce websites and there is no end to the possibilities it can offer. Whatever the size of the business is, the goal is always to increase sales online. A variety of strategies can be considered for increasing sales through a website with ecommerce. Tips are not limited to specific strategies; some are more general. This article will share how you can boost your online sales through an ecommerce website.

One basic question that needs to be answered in the very beginning is:

How much does an ecommerce website cost?

Among many other factors, the cost of an ecommerce website design cost varies depending on who you are working with, your goals, your location and so on. Your ecommerce website design and development also plays a huge role in determining its cost. It is possible to calculate a price accurately by analyzing each website element and the timeline of its appearance.

The average cost of development in India for a website like Amazon or Flipkart will be around $15000 to $35000. You get a lot of services within your budget, and if more complicated services require an increased budget.

Different levels of ecommerce website development companies may charge differently as follows:

  • Small-sized Web-development company – $1000 to $3000
  • Medium-sized Web-development company – $5000 to $10000
  • Large Ecommerce Website Development Company – minimum $20000

Tips to increase your online sales through your ecommerce Website

To increase your sales through the online ecommerce platform, you need to –

  1. Turn your website visitors into buyers by increasing your conversion rate.
  2. Drive more traffic to your ecommerce store

Both together can do wonders and boost your online sales for an increased profit.

Here, we will focus on how you can drive traffic to your ecommerce website, and also how you can convert your website visitors into your potential customers. By doing this, you will be increasing both your conversion rate and your website traffic.

Let us look into some well-known theories with real-life examples, and a few behind-the-scenes glimpses to illustrate each one of them.

1. Implement a lead capture system on your ecommerce website

Not every visitor of your website will buy your services or products right away. Adding a lead capture element can be great taking a shot at those people next time. Therefore, here is how it might work.

For instance, if you sell cosmetics, a product that is a repeat purchase, then break even on the first sale makes sense since they can keep getting you. Also, consider providing subscription offers if you already do not have them, as it will allow you to keep getting people repeatedly. Providing some kind of financial incentive to encourage people to sign up, so long as they can afford it is a good idea.

By not calling it a newsletter, you are removing the perceived value of signing up for a newsletter. In this way, you can build an email list that you can send out with offers. The service also allows you to send abandoned checkout emails to people after getting their email addresses, as long as you have their cookie.

2. Install a benefits bar on your website

The benefits bar sits right below your main menu, giving your buyers a reason to shop from your website.

Benefit bars should include some information about your delivery in general. Free or fast delivery is a good idea in most cases. You can offer a discount on your first order. In the first order, conversion rates are very crucial, so this is designed to maximize them.

It might also make sense to offer a discount on first orders since the first order is when you buy a customer and eventually gain their loyalty.

When it comes to mobile, the best way to implement this would be to have it scroll through.

The great thing about the benefits bar is that it appears on every single page of your site. In other words, from whatever landing page you are getting your visitor, the benefits bar helps you to establish your offers to them thus motivating them to buy the products or services from your website.

3. Offer a Great Product Experience.

Many Ecommerce businesses fall into the trap of thinking that online buyers are different from the real-life buyers in stores, However, that is not true. Online customers also require lucrative and lavish online product experience to stay on to purchase the product or any services.
Here are a few things you can do to amplify the online product experience on your website

  • An elaborate product description

    You will notice that most of the best-selling products have unusually long descriptions. It is easy to find out exactly what is included in the product when it has an elaborate description. Now you need to ensure that the buyer wants this product and not another. The last thing you want is for your buyers to leave without converting.

  • User-generated reviews

    User-generated reviews are fantastic because not only do they include target keywords but also they are created by real people, which increases conversions and duration of time spent on the page. You should also think about conversion blockers when you are planning your product page.

It is important to ask yourself what is stopping people from buying.

Customers cannot purchase if their questions are not answered.

For example, if you are selling a bag and do not let people see what is inside the bag, what is in the pockets, and how it works; it will be difficult for them to justify themselves buying it.

So, do not shortchange them; give them the whole experience.

If you do not yet have any reviews on your website, you can do a couple of things to remedy that problem.

Ask people who have purchased the product to review it. It is up to you to leave a review if no one has purchased the product yet.

4. Have at least one profitable paid ad channel

If you have built the visibility of your Ecommerce Brand on organic channels like SEO or social media, you also can think of doing a paid ad channel.

Paid traffic can be quite affordable, and once you have a winning campaign on your hands, you can use paid traffic to push your ecommerce business forward.

Newcomers to paid traffic tend to think they have to spend a lot of money to determine whether paid traffic is for them. Ad variations should not account for all of your budgets if you are running paid traffic campaigns. There should be several campaigns for each ad variation. When you drive traffic, you closely monitor their metrics to determine which ads and campaigns are effective for your online business.

5. Use Organic Traffic

Organic traffic from high-quality, captivating content will drive organic traffic to your store. In terms of content, the options are endless. You can create many types of content, including articles, videos, product reviews, and so on. Thus, content marketing offers many opportunities for ecommerce owners.

It is also important to create search engine-friendly content. Search engine optimization (SEO) plays a crucial role in ensuring your website is ranked well in Google searches. Make sure that you utilize relevant keywords for blog posts. Use your keywords wisely when describing products. Make sure your sitemap is submitted to prominent search engines like Google. Make your meta description as detailed as possible. Include links to your site in guest blog posts on other notable sites. Use relevant external links when creating content.

6. Use influencers

Influencers are a powerful marketing tool for online ecommerce businesses. Most of us spend the maximum amount of our online time on social media, scrolling through Instagram, and watching reels. We connect most with people and love to watch them in action. Yes, we might look at some brands, but typically the strongest connection that we share is with people. This is why ecommerce brands like to tap into influencers to promote their products.

7. Offer Exceptional Customer Service

It is more likely for companies to attract customers if they resolve customer complaints efficiently. Excellent Customer service is the key to gain trust. Here is what you need to do:

  • Include a live chat option in your ecommerce online store.
  • Chatbots can answer the majority of questions. Having fewer chats to answer and more orders to receive will decrease your workload.
  • In case of complaints, respond immediately to emails sent by your customers.
  • Increase the trust factor for your store by providing 24/7 phone support.

8. Hire a good ecommerce Website Design agency

Ecommerce website design agencies stay on top of industry trends, systems, and software to help you succeed. To stay abreast of how changes may affect their clients, agency partners create and research on their own on informational content. An outside opinion can always be valuable. You can gain new perspectives on your marketing and business strategies by working with an ecommerce website design agency.

  • Come up with a good ecommerce website design

    An ecommerce website’s design is a chance to make a good first impression. Users’ time and purchase power are directly affected by this. To complement the carefully planned marketing strategy, it is also important to package it in an attractive and usable way. Ecommerce websites are used to show users how valuable products are and to keep them interested. Consider these factors when you are designing an ecommerce website:

  • Use quality photos and videos

    Without the opportunity to touch or see the products in person, visitors must rely entirely on their visual representations. Herein lies the undeniable advantage of offline stores. For modern ecommerce websites, high-quality photos and videos are vital. User satisfaction will be higher if this representation is good. This includes high-resolution photos, 360-degree views, 3D models, and videos. It is important to provide a satisfactory level of zoom so users can get all the information they need.

  • Emphasize and maintain the visual hierarchy

    We will continue to discuss structure and customer flow. The most important information blocks should be located at the top of the page. Clear visual hierarchy is a key component of a successful design. A simple structure and understandable visual hierarchy assist visitors in navigating the online store. It can work as a trigger for customers when you emphasize your sale or new products section in a way that makes them feel that they are in a hurry.

  • Aim for simplicity and audience appeal

    Ecommerce websites should be easy to browse and easy to digest. Websites do not have to be dramatic to be engaging. Designing an ecommerce website that appears refined and favours the products is about minimalism and simplicity.

The content should not be distracted with everything on purpose. You should avoid overloading websites with information when selling a variety of products. Light and spacious ecommerce website designs are essential.

Ecommerce Website Design in India

As technology became increasingly affordable, the need for Ecommerce website design increased by opening new avenues for your business, maximizing revenue, and increasing your overall profitability. 

With top development companies, you can be sure of obtaining top-quality work, which will be cost-effective in the long run.

With innovative ecommerce solutions, your organization can not only improve its online presence, but can also improve customer service, improve business efficiencies, and increase its return on investment. The development team would help to provide your customers with an enjoyable, convenient and easy-to-access shopping experience.

The modern ecommerce development companies in India understand client requirements and develops a wide range of solutions to accomplish their business objectives. A high number of clients can be reached with their Ecommerce solutions for business.

As a leading ecommerce development company, CrackleCode  worked on hundreds of ecommerce projects and provides end-to-end solutions at affordable prices. Our responsive ecommerce website developers will help you at every stage of your project. Using our innovative solutions, you can maximize your online profits while ensuring your users and clients have an awesome online shopping experience.

We offer effective solutions to help drive traffic to ecommerce sites. Being experts in ecommerce solutions, we work with several ecommerce platforms like Magento, Word Press, OpenCart, nopCommerce and BigCommerce. Our developers will deliver an end-to-end solution that integrates seamlessly into your ecommerce website.

We utilize advanced technologies for customer satisfaction. Both large companies, as well as startups, can benefit from our highly scalable website development solutions. Using creative web designs and themes for your ecommerce websites, we assure you an increased sales.

Always remember

If you notice that sales on your ecommerce website are stagnating or slowing down, then you need to find some innovative ways to market them. Instead of trying to find new clients, you might want to market to your current clientele. Do not leave your customers feeling hesitant about entering their credit card information on your site.

Remember. It takes time to increase the orders in your ecommerce store. Things will not change overnight. You will significantly increase your store’s sales if you apply the tips mentioned in this article and stay dedicated to your task.